Sundial Growers Inc., a cannabis company, has joined forces with Choklat Inc., a chocolate maker, to create unique chocolate bars, chocolate drinks and cannabis-infused sugar. Each product will contain 10 mg of THC, a cannabinoid that increases extrasensory effects in the human body. The products are expected to appear in Alberta stores by Christmas.
The Works of Sundial and Choklat
Based in Alberta, Sundial Inc. describes itself as a licensed producer of cannabis that promotes health and personal wellbeing. The company cultivates small batches of cannabis in individual state-of-the-art rooms. They hire experienced growers who specialize in horticulture and genetics. Sundial has business partners with connections to the University of Calgary and University of Saskatchewan.
Despite the COVID-19 pandemic, Sundial Growers continue to see massive trading, according to NASDAQ reports. These gains may or may not be partly caused by their recent partnership with Choklat. Sundial traders predict that more investors will want to learn more about this company and its products.
Choklat, also based in Alberta, is known for producing premium chocolate products that are sold in more than 100 stores in Alberta. In cooperation with Sundial, Choklat will perform rigorous testing measures that are expected from their most loyal customers. They will attract new customers by combining their fine chocolates with pure cannabis that contains no additives, fillers or unnatural flavors.
The New Deal
Sundial has decided to expand its product lines, including Top Leaf and Grasslands, by partnering with Choklat. Choklat will manufacture the products and its packaging. Sundial will sell and distribute the products through various online channels.
Both CEOs for Sundial and Choklat have showed optimism for the innovative partnership. Choklat Inc. has showed interest in expanding their quality products to cannabis users while retaining their product quality.
The cannabis products will contain THC at 10 milligrams, the highest legal amount allowed in Canadian food products. The use of THC is controversial yet legal and safe. In 2018, recreational cannabis became legal throughout the country. Various health products and dietary supplements that contain the restricted amount of THC extract are approved and widely available in stores.
The Future of This New Business
New partnerships with cannabis companies have increased due to the public’s growing interest in marijuana. Part of the reason is the U.S. federal plan to decriminalize the use of marijuana. Canada has already taken this action in 2018. More companies are experimenting with the substance by combining ingredients and making unique products to sell in the stores. Sundial and Choklat are two well-known brands that are ready to profit for their innovations.
