Brüush is a new startup from Canada. The headquarters is in Vancouver, and they recently announced they raised over $6 million. The amount showcases the promise of this young Canadian company. The original value was around $2 million, and they predicted that they would raise almost $4 million. When the numbers came out, it shined a bright spotlight on this dental care company.
The CEO stated that the money was going to be used to crank up the marketing. Some of the ways they will get their name out there are through targeted advertising and social media. Their main clients will be young millennials, and this market tends to get their information from technology and social platforms. With that knowledge, the funding they amassed this round may get their product into many households in Canada, and it may go worldwide.
Brüush
Brüush is an electronic toothbrush with a twist. This company saw that people did not switch out their toothbrush heads on schedule. Dental professionals recommend getting a new toothbrush at specific intervals. Doing this task will help ensure plaque removal and a proper cleaning. Even with this knowledge, few people replace their brushes on time.
Brüush has taken the guesswork and inconvenience out of the process. They have established a subscription business that automatically mails the new bristles right on time. This procedure can help ensure a lifetime of healthy teeth and gums.
Features
Canadian inventors worked new features into this electronic toothbrush. Older models turn off and on with a timer. Brüush has a smart timer also, and it has six settings to help customize the brushing. The first setting is for standard daily brushing. The second mode is a bit more aggressive, and it is for whitening. The next level is soft and gentle, and it might be appropriate for an individual with sensitive teeth or someone recovering from dental work. There is a gum stimulating cycle and a maximum invigorating mode. The last setting is for cleaning the tongue.
Appeal
Brüush is appealing to younger generations by cutting out the middleman. Having replacement heads shipped directly to your home means less wasted time in the market, and it can save money. Unlike the other electronic devices, this company offers a three-month trial. If you are not satisfied, you can return it for a full refund. The CEO is sure of the cleaning, and when someone uses the product for 90 days, they will notice a stark improvement in the feel and look of their teeth and gums.
Community Involvement
This Vancouver-based company is going to give back to the world. With each purchase, Brüush will donate a dental kit to a nonprofit that distributes dental items to needy people worldwide. This type of gesture is popular among young people, and it shows that the CEO is in touch with what clients want to see from companies they support.
ARTS
The nonprofit they will support is called ARTS, which stands for a reason to smile. They will be donating dental implements to third world countries. The group also sends dental professionals to pockets around the world that need medical care. They incorporate oral health and education into the program.
